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Client: Level Office, San Diego Category: Lifestyle Photography

I've said it before, Level Office is one of the most impressive companies I've worked with. In terms of my body of work, certainly some of the most fun had directing lifestyle photography.

The best part? These are Level employees and their willing clients, not models or actors.

This open-ended, nationwide marketing campaign has served as a powerful story-telling tool, boosting Level's client-base. The images have been used for an array mediums from Instagram to online ads and editorial-in-style promotional booklets to online advertising.

Here are some of the images from our latest photoshoot together at recently launched Level Office, San Diego: